Press Release: JIA CHA CAFÉ - FACING THE GIANTS

Taiwan has been acknowledged as the source of the very popular Milk Tea. It gained its popularity after it was featured in a Japanese show. Though less popular than coffee, the milk tea market has been a rising trend, with a promising future in the Philippines. New stores are coming up every now and then, leading to a more intense competition in the industry. In particular, within the city of Cagayan de Oro, new entrants face the challenge of gaining recognition behind big industry players and locally grown brands.

Challenging start

In July 2013, Jia Cha Café was born. Most people may think that making milk tea is easy because it requires less work in comparison with other business ventures. However, pioneers in the milk tea industry know that the road to opening a new milk tea shop isn’t easy. As unlike previous years, numerous milk tea shops have already been operating in the metro; with global brands also beginning its entry in Cagayan de Oro City. Thus, Jia Cha Café pioneers decided to face these challenges, start from scratch and work harder just to make the business work.

“We personally sourced for authentic quality ingredients, designed the interiors of the cafe and developed home made recipes to provide Jia Cha customers a pleasurable dining experience”

Jia Cha Café –Food Tea Fusion

To make Jia Cha Café a brand, it focused on the concept of- breaking down the “just tea” boundaries- providing a perfect balance of good food and good tea. “We continuously develop variants of delicious teas to complement with our hearty dishes, providing customers with the highest satisfaction”.

Jia Cha Café –Food Tea Fusion

To make Jia Cha Café a brand, it focused on the concept of- breaking down the “just tea” boundaries- providing a perfect balance of good food and good tea. “We continuously develop variants of delicious teas to complement with our hearty dishes, providing customers with the highest satisfaction”.

To date, Jia Cha Café continues to develop new products in an effort to expand their offerings to give consumers the best gastronomic experience.

Jia Cha Café is open Mondays-Saturdays from 11:00 AM to 7:00 PM and is located on the Ground Level of Divisoria Arcade, R.N. Abejuela St., Cagayan de Oro City

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